Loyalty Program for Restaurants
Points, digital stamp cards, tiers, rewards and raffles — a complete loyalty program, built natively into Appy.
Loyalty APPY is a complete loyalty program built for restaurants and hospitality. Guests earn points on every order (online, in-app or in-store) and stamps on physical visits, climb tiers (Bronze, Silver, Gold) with bonuses, redeem rewards from a catalog and join raffles through referrals. Everything is configurable per location, communicated automatically over WhatsApp, SMS and push, and measured in a dashboard with active members, points outstanding and earned/redeemed reporting — no cardboard cards, no spreadsheets.
Activate Loyalty APPYTransparent pricing: Starter 0 € · Appy POS from 49 €/mo · See pricing
300+ restaurants already use APPY POS
How does a restaurant loyalty programme work?
A restaurant loyalty programme gives the guest points or discounts on every order, whatever the channel, and brings them back with offers aimed at them directly. Unlike a blanket discount, the reward is tied to each customer’s own history, and the venue keeps the data.
- Points earned on dine-in, in-app and online orders
- Rewards the venue defines: a free item, a discount, a voucher
- Identification by phone number, account or QR
- Campaigns aimed at guests who have not ordered in a while
- Push notifications, with no per-message cost
- Customer data stays with the venue
Challenges
- Guests come once and forget you — you have no mechanism to bring them back.
- Paper stamp cards get lost, faked, and tell you nothing about the customer.
- Blanket discounts erode your margin without building real loyalty.
- You don't know what your loyalty program costs or what profit it actually drives.
With APPY
- Guests earn points on every order and come back specifically to redeem them.
- Digital stamp cards + tiers with bonuses — customers climb and spend more.
- Rewards and raffles that reward your loyal customers, not everyone.
- A clear dashboard: active members, points outstanding (liability) and earned/redeemed.
Results
Ideal for
Loyalty Program for Restaurants
Loyalty Points (cross-channel)
Guests earn points on any order — online, in-app or in-store. The earn rate and redemption threshold are configurable per location, with a maximum percentage payable with points per order.
Digital Stamp Cards
The classic "10th coffee free", but digital: in-store check-in via QR, no cardboard card to lose. On completion the guest gets a combinable reward: points and/or a voucher and/or a staff text code.
Tiers with Multipliers
Bronze, Silver, Gold or your own tiers: as a guest accumulates points they move up, earning a higher accrual multiplier. Their status is visible in the customer account.
Rewards Catalog
Define rewards (vouchers) that guests redeem with points, straight from the online store. Point cost, per-customer limit and active/inactive status — all configurable per location.
Raffles & Referrals
Raffle campaigns where every guest enters once (one entry = one chance), and referrals ("bring a friend") are tracked in a top-inviters leaderboard. A fair random draw picks the winner, and the prize (voucher) is issued automatically.
WhatsApp, SMS & Push Automations
Proactive messages triggered automatically: birthday, win-back for inactive guests, and point-expiry notifications. Connect WhatsApp Business with Meta-approved templates; push is free.
How it works
Configure the program
Configure the program
Set the points rate, tiers, rewards catalog, stamp-card rules and (optionally) point expiry — globally or differently per location.
Guests earn automatically
Guests earn automatically
Points are added on every order, stamps on in-store visits. Guests see their balance, tier and card progress right in the online store and the app.
Engage and reward
Engage and reward
Automations send the right message at the right time, guests redeem rewards from the catalog and join raffles. All hands-off.
Measure and optimize
Measure and optimize
Track active members, points outstanding, points earned and redeemed and the number of redemptions in the dashboard — and tune the rules based on real data.
Frequently asked questions
Launch your loyalty program
Points, stamps, tiers, rewards and raffles — keep guests coming back and measure every euro invested.
Activate Loyalty APPY