A loyalty programme that counts the table, the delivery and the online order

The card lives in Apple Wallet and Google Wallet, with no app to install. Points add up from the dining room, delivery, the kiosk and the online store — on the same guest, because the programme sits inside the POS rather than beside it.

Loyalty APPY is a complete loyalty program built for restaurants and hospitality. Guests earn points on every order (online, in-app or in-store) and stamps on physical visits, climb tiers (Bronze, Silver, Gold) with bonuses, redeem rewards from a catalog and join raffles through referrals. Everything is configurable per location, communicated automatically over WhatsApp, SMS and push, and measured in a dashboard with active members, points outstanding and earned/redeemed reporting — no cardboard cards, no spreadsheets.

Activate Loyalty APPY

Transparent pricing: Starter 0 € · Appy POS from 49 €/mo · See pricing

300+ restaurants already use APPY POS

Poco LocoLondon BrothersPizza GiuliaCasa DacilorPizzeria di MariaLa Strada

How does a restaurant loyalty programme work?

A restaurant loyalty programme gives the guest points or discounts on every order, whatever the channel, and brings them back with offers aimed at them directly. Unlike a blanket discount, the reward is tied to each customer’s own history, and the venue keeps the data.

A loyalty card in Apple Wallet and Google Wallet, with no app to install
Points earned on dine-in, in-app and online orders
Rewards the venue defines: a free item, a discount, a voucher
Identification by phone number, account or QR
Campaigns aimed at guests who have not ordered in a while
Push notifications, with no per-message cost
Customer data stays with the venue

Challenges

Guests come once and forget you — you have no mechanism to bring them back.
Paper stamp cards get lost, faked, and tell you nothing about the customer.
Blanket discounts erode your margin without building real loyalty.
You don't know what your loyalty program costs or what profit it actually drives.

With APPY

Guests earn points on every order and come back specifically to redeem them.
Digital stamp cards + tiers with bonuses — customers climb and spend more.
Rewards and raffles that reward your loyal customers, not everyone.
A clear dashboard: active members, points outstanding (liability) and earned/redeemed.

Results

One guest

The same profile in the room, in delivery and online — points do not get lost between channels

In Wallet

The card goes into Apple Wallet or Google Wallet, with no app to install

No per-message fee

Push notifications to your own guests, with no cost per message

Your data

The customer base stays the venue's, not an aggregator's

Ideal for

Restaurants

Cafés

Fast-casual

Chains

Catering

Food trucks

Features

Loyalty Points (cross-channel)

Guests earn points on any order — online, in-app or in-store. The earn rate and redemption threshold are configurable per location, with a maximum percentage payable with points per order.

Digital Stamp Cards

The classic "10th coffee free", but digital: in-store check-in via QR, no cardboard card to lose. On completion the guest gets a combinable reward: points and/or a voucher and/or a staff text code.

Tiers with Multipliers

Bronze, Silver, Gold or your own tiers: as a guest accumulates points they move up, earning a higher accrual multiplier. Their status is visible in the customer account.

Rewards Catalog

Define rewards (vouchers) that guests redeem with points, straight from the online store. Point cost, per-customer limit and active/inactive status — all configurable per location.

Raffles & Referrals

Raffle campaigns where every guest enters once (one entry = one chance), and referrals ("bring a friend") are tracked in a top-inviters leaderboard. A fair random draw picks the winner, and the prize (voucher) is issued automatically.

WhatsApp, SMS & Push Automations

Proactive messages triggered automatically: birthday, win-back for inactive guests, and point-expiry notifications. Connect WhatsApp Business with Meta-approved templates; push is free.

How it works

Configure the program

Set the points rate, tiers, rewards catalog, stamp-card rules and (optionally) point expiry — globally or differently per location.

Guests earn automatically

Points are added on every order, stamps on in-store visits. Guests see their balance, tier and card progress right in the online store and the app.

Engage and reward

Automations send the right message at the right time, guests redeem rewards from the catalog and join raffles. All hands-off.

Measure and optimize

Track active members, points outstanding, points earned and redeemed and the number of redemptions in the dashboard — and tune the rules based on real data.

Trusted by over 300 restaurants

Restaurants using the AppyPOS platform

Cabana Valea Aurie Sibiu
Black Out
Taj
Pizza Da Giulia
Deli Venue
Poco Loco
noir
Hello Sushi
KraftMarket
Gran Gusto
Latin Pizza
Belvedere

Frequently asked questions

No. The loyalty card is added straight to Apple Wallet or Google Wallet, where the guest opens it like a boarding pass or a bank card. It is the most common objection in loyalty, and the reason programmes that require a separate app end up with few active members.

Points are earned on any order (online, app, in-store) and used as a discount in the online store. Stamps are for physical in-store visits (QR check-in) and unlock the card reward on completion. The two mechanisms run in parallel and can be combined.

The reward is combinable, configured with checkboxes: loyalty points and/or a voucher (online discount) and/or a text code for staff (offline). You can enable one, two or all three at once.

You create a raffle with a prize (voucher). Guests enter (one entry per guest), and referrals are highlighted in an inviters leaderboard. The draw is random and fair, and the prize is issued automatically to the winner's account.

Yes. Connect your WhatsApp Business account and use Meta-approved templates. You can run automations (birthday, win-back, point expiry) over WhatsApp, SMS and push. Push notifications are free and unlimited.

Optionally. You can set a validity window (e.g. 12 months); older points expire automatically, and the guest can be notified by an automation. If you don't enable expiry, points stay valid indefinitely.

Yes. Each location can have its own configuration (points rate, tiers, rewards, cards), and the "all locations" setting acts as the default for those without their own rules.

Launch your loyalty program

Points, stamps, tiers, rewards and raffles — keep guests coming back and measure every euro invested.