Marketing, Loyalty & Customer Engagement for Restaurants
Turn first-time guests into regulars with loyalty points, vouchers, push notifications, and automated campaigns.
APPY Marketing gives your restaurant a complete toolkit to attract, retain, and re-engage customers. Build a loyalty program with points or stamps, send targeted push and SMS campaigns, create promotional vouchers, and set up automated workflows — all managed from one dashboard with zero marketing expertise required.
Launch My Loyalty ProgramTransparent pricing: Starter 0 € · Appy POS from 49 €/mo · See pricing
300+ restaurants already use APPY POS
What marketing tools does a restaurant use?
In a restaurant, the marketing that can be measured starts from your own customer base: who ordered, what and when. Campaigns are built from that — push notifications to lapsed guests, vouchers tied to occasions, offers on high-margin dishes — rather than broad advertising to strangers.
- Segmentation by actual order history
- Push notifications in your own app, with no per-message cost
- Vouchers and discount codes, with usage limits
- Campaigns aimed at guests who have stopped ordering
- Combo offers and portion upsells at order time
- The result of each campaign, in orders and revenue
Challenges
- No way to identify, contact, or reward your best customers
- Marketing efforts are ad-hoc — a social media post here, a paper flyer there
- Customers who stop visiting are lost forever because you have no re-engagement tools
- Discount campaigns are manual, hard to track, and easy to abuse
With APPY
- Unified customer database with order history, contact info, and loyalty status
- Multi-channel campaigns via push notifications, SMS, and email from one dashboard
- Automated "win-back" workflows re-engage inactive customers with personalized offers
- Digital vouchers with unique codes, usage limits, and expiration dates prevent abuse
Results
Features
Loyalty Points & Stamps
Reward customers with points per order or stamps per visit. Set redemption rules (e.g., 100 points = free dessert, 10 stamps = free meal). Visible in-app and at the POS.
Promotional Vouchers
Create percentage or fixed-value discount vouchers with custom codes, usage limits, minimum order values, and expiration dates. Track redemption rates in real time.
Push Notifications
Send targeted push notifications to app users — new menu items, flash sales, loyalty milestones, or order reminders. Segment by location, order frequency, or loyalty tier.
SMS Campaigns
Reach customers directly via SMS for special occasions, seasonal menus, or win-back offers. Track delivery and open rates for each campaign.
Marketing Automation
Set up automated workflows: welcome series for new customers, birthday rewards, win-back campaigns for inactive users, or VIP perks when a tier threshold is reached.
Campaign Analytics
Measure campaign performance with clear metrics — sends, opens, redemptions, and revenue generated. A/B test messages to optimize future campaigns.
How it works
Build Your Customer Base
Build Your Customer Base
Customers join your loyalty program via the app, online store, or POS. APPY captures their contact details and order history automatically.
Create Campaigns & Rewards
Create Campaigns & Rewards
Set up your loyalty rules, design vouchers, and create targeted campaigns. Use templates or build custom workflows with APPY's visual automation editor.
Engage & Measure
Engage & Measure
Launch campaigns and watch results in real time. Track loyalty program participation, voucher redemptions, and revenue impact to continuously improve ROI.
Frequently asked questions
Turn guests into loyal fans
Build your loyalty program, launch smart campaigns, and grow repeat revenue.
Launch My Loyalty Program